Storytelling & Marketing: A Guide for Social Enterprises
In this course, you will learn the art of telling impactful stories to forge a strong brand identity and implement robust marketing strategies for your social venture. You will explore the principles of effective storytelling, learn to develop a go-to-market and ongoing promotional strategy, and employ storytelling techniques, such as the Marshall Ganz Approach, to enhance integrity, credibility, and confidence in your brand.
Note: This course was previously titled “Storytelling and Marketing for Social Enterprises”.
Curriculum
Module 1: How to Tell Compelling Stories
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Introduction to storytelling
03:58 -
The power of stories
02:34 -
Two approaches to storytelling
02:35 -
Misconceptions and hinderances to storytelling
02:40 -
Leveraging stories for fundraising
02:30 -
Case study: Charity Water advert
19:43 -
Exercise: Tell your story
Module 2: Brand Storytelling & Creating a Marketing Strategy
Module 3: Developing a Pitch Deck
Extras
Earn a Certificate
Celebrate your journey and showcase your impact.
Student Reviews
A good watch... Simple and precise, easy to understand.
Wonderful. This course covers all aspect of storytelling and marketing from basic to organisation level.
the course has been engaging and interesting
The course was exactly what I needed to take my social enterprise out
This course has come at a time when I'm revamping my communications strategy. I loove it.
This course was particularly intriguing to learn the go-to marketing strategy and how important it is to classify your customer segments and audience to determine how to reach them.
it is fascinating how a listener can be emotionally attached to an idea just because a story is well told.
This course was very insightful and engaging for me
I loved this course so much because it has challenged my perspective on story telling. One thing that stood out were limitations to story stelling whereas I managed to undertand and note what my challenge was and worked towards it.
Key contributors
Priya Shah
Founder of The Simple Good
Henry Anumudu
Co-founder of Sharing Life Africa
Kehinde Ruth Onasoga
Creative Director at Pandora Agency
Kayode Alabi
Founder and Chief Executive Officer at Skill2Rural Bootcamp, Africa and the UK
