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Storytelling & Marketing: A Guide for Social Enterprises

4.56 (9 Ratings)
Categories Full Courses, Popular Courses
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In this course, you will learn the art of telling impactful stories to forge a strong brand identity and implement robust marketing strategies for your social venture. You will explore the principles of effective storytelling, learn to develop a go-to-market and ongoing promotional strategy, and employ storytelling techniques, such as the Marshall Ganz Approach, to enhance integrity, credibility, and confidence in your brand.

Note: This course was previously titled “Storytelling and Marketing for Social Enterprises”.

$199.99
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  • Duration
    4 hours
  • Enrollment validity
    Enrollment validity: 365 days
  • Certificate
    Certificate of completion

Gain the skills to tell your impact stories in a compelling way to create a strong brand identity for your social venture.
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What will I learn?

  • Craft and narrate compelling impact stories that enhance brand perception.
  • Develop and execute effective go-to-market strategies tailored for social ventures.
  • Employ digital marketing techniques to promote their social enterprise effectively.
  • Evaluate the effectiveness of their marketing strategies through practical metrics.

Curriculum

Module 1: How to Tell Compelling Stories

  • Introduction to storytelling
    03:58
  • The power of stories
    02:34
  • Two approaches to storytelling
    02:35
  • Misconceptions and hinderances to storytelling
    02:40
  • Leveraging stories for fundraising
    02:30
  • Case study: Charity Water advert
    19:43
  • Exercise: Tell your story

Module 2: Brand Storytelling & Creating a Marketing Strategy

Module 3: Developing a Pitch Deck

Extras

Earn a Certificate

Celebrate your journey and showcase your impact.

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Student Reviews

4.6
Total 9 Ratings
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AYOKUNLE SEMOWO
AYOKUNLE SEMOWO
2 years ago
A good watch... Simple and precise, easy to understand.
Rajneesh Kumar Patel
Rajneesh Kumar Patel
2 years ago
Wonderful. This course covers all aspect of storytelling and marketing from basic to organisation level.
OO
Olivia Okinyi
2 years ago
the course has been engaging and interesting
LK
Lorraine Kekwaletswe
2 years ago
The course was exactly what I needed to take my social enterprise out
WA
Wendy Aura
2 years ago
This course has come at a time when I'm revamping my communications strategy. I loove it.
Moses Irungu
Moses Irungu
2 years ago
This course was particularly intriguing to learn the go-to marketing strategy and how important it is to classify your customer segments and audience to determine how to reach them.
AS
Ainomugisha Shifra
2 years ago
it is fascinating how a listener can be emotionally attached to an idea just because a story is well told.
MA
Mussie Abraham
2 years ago
This course was very insightful and engaging for me
DS
Daniel Shirima
3 years ago
I loved this course so much because it has challenged my perspective on story telling. One thing that stood out were limitations to story stelling whereas I managed to undertand and note what my challenge was and worked towards it.

Key contributors

Priya Shah

Founder of The Simple Good

Henry Anumudu

Co-founder of Sharing Life Africa

Kehinde Ruth Onasoga

Creative Director at Pandora Agency

Kayode Alabi

Founder and Chief Executive Officer at Skill2Rural Bootcamp, Africa and the UK

You'll get...

  • Short videos
  • Readings
  • Worksheets
  • Case studies
  • External sources
  • Quizzes

Target Audience

  • Social Change Leaders
  • Social Entrepreneurs
  • Non-profit leaders and executives
  • Volunteers
  • Students and youths
  • Community development enthusiast
  • Business owners and emerging entrepreneurs

Requirements

  • With a commitment of just one hour a day, you can complete the course in two weeks
  • You will need 30 mins per day for one weeks
  • You will need to complete all lessons and Quizzes to earn a certificate

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